Market Research Analyst

Collects and analyses customer, competitor and market data to help organisations understand demand and make informed decisions. Explore current demand, important skills and estimated junior, mid-level and senior salaries, plus 5 linked programmes across 3 universities. Enter your subjects and marks to discover which linked programmes you may qualify for.

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Career overview

What does a Market Research Analyst do?

Collects and analyses customer, competitor and market data to help organisations understand demand and make informed decisions.

Demand level: High

Earning potential

Estimated annual salaries

JuniorR300 000 p.a.Mid-levelR480 000 p.a.SeniorR700 000 p.a.

Salary figures are estimates and may vary by employer, experience, qualifications, location and economic conditions.

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Skills linked to this career

Data analysis · EssentialMarket research · EssentialData visualisation · ImportantInsight reporting · ImportantSurvey design · Important
Study routes

Programmes linked to this career

These are some of the programmes currently connected to this career in VX Course Match.

Bachelor of Business Science specialising in Economics — University of Cape Town

Bachelor of Business Science specialising in Marketing — University of Cape Town

ECONOMICS AND ECONOMETRICS — University of Johannesburg

MARKETING MANAGEMENT — University of Johannesburg

Bachelor of Commerce specialising in Marketing Management — University of Pretoria

These are only some of the programmes linked to this career.

Enter your subjects and marks to see an extended list and discover which other programmes leading to this career you may qualify for.

Check which programmes I qualify for
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Quick answers

Frequently asked questions

What does a Market Research Analyst do?

Collects and analyses customer, competitor and market data to help organisations understand demand and make informed decisions.

What skills are important for this career?

Important skills include Data analysis, Market research, Data visualisation, Insight reporting, Survey design.

What salary can I expect?

VX provides junior, mid-level and senior annual salary estimates. Actual earnings vary by employer, experience, qualifications, location and economic conditions.

Which programmes can lead to this career?

5 linked programmes are currently available in the VX database. Use Course Match to see which ones fit your subjects and marks.