Social Media Strategist

Plans social media campaigns, develops content direction and uses audience and performance data to improve online communication. Explore current demand, important skills and estimated junior, mid-level and senior salaries, plus 1 linked programme across 1 university. Enter your subjects and marks to discover which linked programmes you may qualify for.

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Career overview

What does a Social Media Strategist do?

Plans social media campaigns, develops content direction and uses audience and performance data to improve online communication.

Demand level: High

Earning potential

Estimated annual salaries

JuniorR300 000 p.a.Mid-levelR520 000 p.a.SeniorR800 000 p.a.

Salary figures are estimates and may vary by employer, experience, qualifications, location and economic conditions.

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Skills linked to this career

Content planning · EssentialSocial media strategy · EssentialAudience analytics · ImportantCampaign management · ImportantCopywriting · Important
Study routes

Programmes linked to this career

These are some of the programmes currently connected to this career in VX Course Match.

BA with specialisation in STRATEGIC COMMUNICATION — University of Johannesburg

These are only some of the programmes linked to this career.

Enter your subjects and marks to see an extended list and discover which other programmes leading to this career you may qualify for.

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Quick answers

Frequently asked questions

What does a Social Media Strategist do?

Plans social media campaigns, develops content direction and uses audience and performance data to improve online communication.

What skills are important for this career?

Important skills include Content planning, Social media strategy, Audience analytics, Campaign management, Copywriting.

What salary can I expect?

VX provides junior, mid-level and senior annual salary estimates. Actual earnings vary by employer, experience, qualifications, location and economic conditions.

Which programmes can lead to this career?

1 linked programme is currently available in the VX database. Use Course Match to see which ones fit your subjects and marks.