Brand Manager

Q: Which programmes can lead to this career?

Browse linked programmes on this page and use VX Course Match to check which options match your subjects and marks.

Plans and manages how a brand is positioned, promoted and experienced, using market research, campaigns and performance information. Explore current demand, important skills and estimated junior, mid-level and senior salaries, plus 3 linked programmes across 3 universities. Enter your subjects and marks to discover which linked programmes you may qualify for.

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Career overview

What does a Brand Manager do?

Plans and manages how a brand is positioned, promoted and experienced, using market research, campaigns and performance information.

Demand level: High

Earning potential

Estimated annual salaries

JuniorR420 000 p.a.Mid-levelR720 000 p.a.SeniorR1 200 000 p.a.

Salary figures are estimates and may vary by employer, experience, qualifications, location and economic conditions.

Build your capability

Skills linked to this career

Brand strategy · EssentialBudget management · ImportantCampaign management · ImportantCommunication · ImportantMarket analysis · Important

Study routes

Programmes linked to this career

These are some of the programmes currently connected to this career in VX Course Match.

Bachelor of Business Science specialising in Marketing — University of Cape Town

MARKETING MANAGEMENT — University of Johannesburg

Bachelor of Commerce specialising in Marketing Management — University of Pretoria

These are only some of the programmes linked to this career.

Enter your subjects and marks to see an extended list and discover which other programmes leading to this career you may qualify for.

Check which programmes I qualify for

Keep discovering

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Related programmes

Explore study routes linked to this career.

Bachelor of Business Science specialising in Marketing →MARKETING MANAGEMENT →Bachelor of Commerce specialising in Marketing Management →

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Universities to explore

See institutions offering linked programmes.

University of Cape Town →University of Johannesburg →University of Pretoria →

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Related careers

Compare careers connected through similar programmes.

Business Analyst →Marketing Manager →Product Manager →Market Research Analyst →Digital Marketing Specialist →Customer Insights Analyst →Sales Manager →Digital Marketing Strategist →

Quick answers

Frequently asked questions

What does a Brand Manager do?

Plans and manages how a brand is positioned, promoted and experienced, using market research, campaigns and performance information.

What skills are important for this career?

Important skills include Brand strategy, Budget management, Campaign management, Communication, Market analysis.

What salary can I expect?

VX provides junior, mid-level and senior annual salary estimates. Actual earnings vary by employer, experience, qualifications, location and economic conditions.

Which programmes can lead to this career?

3 linked programmes are currently available in the VX database. Use Course Match to see which ones fit your subjects and marks.