Customer Insights Analyst

Q: Which programmes can lead to this career?

Browse linked programmes on this page and use VX Course Match to check which options match your subjects and marks.

Analyses customer behaviour, feedback and market data to help organisations improve products, services and marketing decisions. Explore current demand, important skills and estimated junior, mid-level and senior salaries, plus 1 linked programme across 1 university. Enter your subjects and marks to discover which linked programmes you may qualify for.

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Career overview

What does a Customer Insights Analyst do?

Analyses customer behaviour, feedback and market data to help organisations improve products, services and marketing decisions.

Demand level: High

Earning potential

Estimated annual salaries

JuniorR320 000 p.a.Mid-levelR560 000 p.a.SeniorR900 000 p.a.

Salary figures are estimates and may vary by employer, experience, qualifications, location and economic conditions.

Build your capability

Skills linked to this career

Customer analytics · EssentialData analysis · EssentialData visualisation · ImportantMarket research · ImportantPresentation · Useful

Study routes

Programmes linked to this career

These are some of the programmes currently connected to this career in VX Course Match.

Bachelor of Business Science specialising in Marketing — University of Cape Town

These are only some of the programmes linked to this career.

Enter your subjects and marks to see an extended list and discover which other programmes leading to this career you may qualify for.

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Related programmes

Explore study routes linked to this career.

Bachelor of Business Science specialising in Marketing →

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Universities to explore

See institutions offering linked programmes.

University of Cape Town →

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Related careers

Compare careers connected through similar programmes.

Business Analyst →Marketing Manager →Product Manager →Market Research Analyst →Brand Manager →Digital Marketing Specialist →

Quick answers

Frequently asked questions

What does a Customer Insights Analyst do?

Analyses customer behaviour, feedback and market data to help organisations improve products, services and marketing decisions.

What skills are important for this career?

Important skills include Customer analytics, Data analysis, Data visualisation, Market research, Presentation.

What salary can I expect?

VX provides junior, mid-level and senior annual salary estimates. Actual earnings vary by employer, experience, qualifications, location and economic conditions.

Which programmes can lead to this career?

1 linked programme is currently available in the VX database. Use Course Match to see which ones fit your subjects and marks.